The Page One Social Media Team is Hiring

The original post is over on The Page Wonders blog, but I thought I would reach out here as well. In the past year Craig and I have been rapidly expanding Page One's social media program and are now looking to bring in a social media rockstar.

If you are interested please read the job description below (yes, it is long, but very descriptive!) and send a resume to socialmediajobs [at] pageonepr.com.

Want to put your social media skills to the test in public relations, marketing, and the high-tech industry?

I lead the Page One Social Media Program at Page One PR, an international public relations firm that caters to the high-tech industry. The Page One Social Media Team has experienced rapid growth in the past year and we’re now looking to hire a full-time social media specialist to join the team in our San Francisco office. Since the new member of the team will report directly to me, I’ll start off by telling you a bit about myself.

I joined Page One PR two years ago and soon after, founded our Social Media Program. I have a strong passion for crafting innovative strategies to communicate corporate messages and have developed an even stronger passion for social media as the right tool to do this. I live and breathe social media, because I believe, 100%, that social media is the future of the PR industry and if companies do not move quickly to adapt these new techniques, they will go the way of the dodo bird, just like the printing press and now the newspaper. Many people are sitting back wondering what is going to happen to PR in the next few years. I am not one of those people. I am that person running up ahead, trying to help define the solution and pave the path. I feel strongly that there is a right way and a wrong way to do this though. It’s all about metrics and measurement and connecting social media programs to real business objectives. Without having well defined, well thought-out goals and the ability to clearly track and monitor progress and results, social media campaigns are often just a waste of time and money. I really enjoy my job because Page One has allowed me the opportunity to grow and expand a program that has the potential to radically shake things up. I have spent the past year learning, experimenting, observing other PR agencies and developing our social media program and have created a process and set of services that will differentiate Page One PR and put us at the cutting edge of social media. Our results already speak volumes on this. Now I just need to build out the team!

So who are we looking for?

Page One’s Social Media Team has developed a unique, metrics driven process focused on generating great results for our great clients. We are looking for a smart, enthusiastic, highly motivated and driven individual that is looking for the opportunity to help high-tech clients integrate social media techniques into their communications strategy. We are ideally looking for an individual who is already actively engaged in a broad range of social media activities (blogging, social networking, community development, monitoring and response, etc.), has the ability to think creatively and develop strategic solutions, and wants to jump in and get their hands dirty to create and run successful social media campaigns.

Our new team member will have:

• 2-3 years PR experience that includes PR agency or corporate experience working with technology companies;
• Experience running social media campaigns and a strong background in social media techniques and strategy;
• Creative outlook and willingness to think outside the box to find solutions;
• Outstanding writing skills and verbal communications skills;
• Willingness to experiment and ability to deal with uncertainty;
• Ability to contribute individually, and lead, manage or participate in cross-functional teams;
• A team player with the ability to create great working relationships on all levels in the company and with clients;
• Four-year university degree.

What will you be doing on the Page One Social Media Team?

This position, while a lot of fun, will also involve a lot of hard work. We are looking for someone ready to take on the challenge! By joining the Page One Social Media Team you will have the opportunity to work closely with me to help define and shape the structure of Page One’s Social Media Program, work with top-notch clients, come up with crazy campaign ideas and actually receive the support and materials to implement them.

Okay, so what are some of the activities you may be asked to do?

• Develop messaging and positioning for complex high-technology products, many of them in the B2B space;
• Respond independently to engineers, business executives and media about complex business and technology issues;
• Develop strategies to package messages that leverage media and social media trends;
• Develop strategies to enable content to be distributed online through viral word-of-mouth channels;
• Detailed analysis of metrics to track the popularity and viral distribution of specific content;
• Produce graphs and charts of media metrics;
• Independent writing of both short and long content on complex topics. Content must be engaging and able to capture enough attention that a reader will naturally pass the content on to their friend;
• Discuss plans and concepts with both mid-level and executive-level clients in meetings and in face-to-face presentations. Instill confidence in clients that you can get the job done;
• Sell concepts and plans internally and to clients to drive consensus;
• Build Twitter following on corporate channels and develop strategies for content to go viral with retweets, hashtag, and bit.ly use;
• Manage video projects for YouTube and Vimeo, including videos directed and produced by Page One and videos created by the community;
• Manage Facebook and LinkedIn campaigns, including campaign strategy creation;
• Develop and manage blog promotion strategy, including management of content from multiple people that are slow in providing content;
• Establish communication with clients even when they appear to be too busy to respond;
• Have fun and spread the awesome potential of social media throughout Page One, the entire Silicon Valley region, and the rest of the world.

Benefits. The good stuff. Want 20 days off? OK.

Since Page One's culture is all about great people doing great things, we reward our employees with exceptional pay, matching 401K and 20 days of paid time off per year.

• 20 PTO days (even in your first year!)
• 11 paid company holidays
• Medical, dental and vision coverage for you and your dependants
• Matching 401K
• Long- and short-term disability insurance
• Life insurance (twice your annual salary)
• Flexible spending account

The salary range for this position is $44,000 - $55,000.

If you are interested in applying to join the Page One Social Media Team, please send a resume and a note telling us about yourself to: socialmediajobs [at] pageonepr.com.

Learn more about us on: Twitter, YouTube, or Facebook.

The "I'm Linux" Video Campaign

Justin Long, the Mac guy, and that other PC dude will probably forever be known for the Apple "I'm a Mac" ads. I'm not sure if Jerry Seinfeld will have the same notoriety from his Microsoft commercials, but the "I'm a PC" ones seem to be doing a little better. But what about that other operating system? You know, Linux?

The Linux Foundation, home to the big dogs like Linus Torvalds and Jim Zemlin, is running a video contest asking for the community to submit their own "I'm Linux" commercials - you can read more details here. The open source community is all about mass grassroots collaboration so this makes perfect sense. Ask the community to make the ads! The winner will be chosen by the community and a panel of judges in April and then will be shipped off to Japan to attend the Linux Foundation Japan Linux Symposium in October.

Well, I couldn't resist a reason to mess around with iMovie over the weekend or take a shot at a free trip to Tokyo, so here is my submission featuring some of the Linux kernel developers and a couple products we are all familiar with:



You can submit your own video here, but beware...I'm packing my bags for Tokyo as I type :)

Page One PR: The Bloopers

I've been doing video work at Page One for quite some time now. We started out small with our first video campaign for the Linux Foundation, traveled near and far for SourceForge, dressed up as penguins and cows for GroundWork, really perfected our expertise with Appcelerator and put on Santa hats and antlers for the holidays. As you would imagine, all these video shoots have produced a plethora of interesting (and rather embarrassing) outtakes - my external hard drive is bursting at the seams with footage. It was time to put together a blooper reel.

7 Things You May (Or May Not) Have Wanted to Know About Me

My good Twitter friend, Stephen O'Grady, has called me out. Probably because of my highly enlightened taste in music (haha), but nevertheless, I had to follow suit and continue the "7 Things You Wish You Didn't (Or Did) Know About Me" meme that has been started by who knows who? (that's why social media is so awesome, right?)

I just started my personal blog this year and am still in the beginning stages, getting used to all this blogging (I know I am totally late to the game), but this past year I have become fully entrenched in the social media world - I mean, this only makes sense, right, since it became a part of my new job title? I find it a bit humorous though that the chain letter/email, of my 90's youth, has now become the "chain blog post".

Here's how it works:

• Link to your original tagger(s) and list these rules in your post.
• Share seven facts about yourself in the post.
• Tag seven people at the end of your post by leaving their names and the links to their blogs.
• Let them know they’ve been tagged.

Alright, here goes:

1. I think my 15 minuted of fame were spent as Tux the Linux Penguin. As a little kid, I dreamed of being famous, living the life of a sought after moviestar. Apparently my big hit was in Wired, dressed as a penguin. I was told, by a Linux developer (of course) at a LinuxWorld party at Harlot, that his ultimate fantasy was a female penguin....I will never don that costume again because of this.

2. I think I may have found my dream job right out of college, but am scared because that's not supposed to happen, right?

3. My family moved to England when I was younger and I went to "primary school" in Letchworth and acquired a very strong English accent. I can't do the accent on command anymore though. Well, only if you ask nicely. When my little sister and I were in the airport, traveling back to the states to visit relatives, my mom would tell us to not speak. She was afraid her lack of accent and our overly strong accent would cause the authorities to think she was kidnapping us.

4. I ran my first marathon this year. It absolutely sucked. I could not move for two days - I had to take PTO the next Monday. I plan to run one every year from here on out though.

5. I speak fluent French and lived for a year in Lyon, France. Every day I dream about moving back there for good and I'm becoming more and more convinced that I will one day. I'll share one story (there are so many...) that goes along with the New Years theme. My best friend, Sarah T, and I spent New Years 2005 in Paris and I honestly do not think another NYE will ever live up to that night. We were holed up in this tiny, family run hotel in the Bastille region and had no idea what we would do for New Years in an unknown city. A few hours before midnight we had a fabulous dinner along the rue de Rivoli and then headed out. A bottle of Vueve Clicquot, a drunken walk down the Champs-Élysées to the Eiffel Tower (light up by those obnoxious lights...), a cigarette burn, a stint in the Marais with a couple Spanish gentlemen, a newfound cell phone, a run in with the soccer team from Marseille and a walk home along the dead and silent Champs in the pouring rain at 7 am rounded out the night/morning. Lovely.

6. I listen to "blue music" ALL the time. This term has been coined by one of my very dear friends who has commented that on the outside I am this perfectly cheery, bubbly and happy person, but on the inside I crave this horribly depressing and reflection-like music, literature, et al. Give me Interpol, Sigur Ros, David Sedaris, Bloc Party, Death Cab, Cloud Cult, the Stars, Sia, Radiohead, Dave Eggers, Sufjan Stevens, Bon Iver, Say Hi, Sean Wisley or give me death!

7. I cannot, for the life of me, remember any movie that I have seen. Maybe one day after, but past that? Forget it. But I love love love stupid movies AND historical war movies. I'm talking about Zoolander (my fav), The Hunt for Red October, Billy Madison, The Pianist, Good Night and Good Luck, Capote, Napolean Dynamite, Braveheart. Yikes. What a combo...

Alright, my seven people to pass on the torch, their mission if they choose to accept it:

Lindsay Mecca, my bff in SF and budding social media enthusiast with an incredibly entertaining blog called The Meccanizer.

Craig Oda, my "new boss" and someone who is as entrenched in social media as I am.

Jennifer Cloer, my "old boss'. The one who taught me the ropes and just started her new blog.

Aaron Grabein, a new follower on Twitter that I am interested to learn more social media stuff from.

David Llorens, a fellow blogger who I am learning more from each day. Be it solar tech, start ups, promoting blogs or just plain SF life.

Sarah Tran, my best friend since middle school and the only person I know who can continue to enlighten me with interesting and unexpected stories. Did I mention that she can finish my sentences?

Lonn Johnston, our agency founder who should have a blog. Maybe this will force the issue.

Bring it, kids.

Using Social Media for Product Launches and Contests

When I first started at Page One someone told me that November and December would be super slow. Companies shut down for the holidays, people go on vacation and the news cycle just generally slows down. Well, who ever told me that was a liar. Historically (and by saying historically I am only in fact referring to the past two years), November and December have been the craziest months for me. Which ultimately means my blogging time suffers.

Okay, enough with the excuses. What have I been up to? Social media of course.

My social media partner in crime, Craig Oda, and I recently put together an integrated PR and social media launch plan to make a big spash for Appcelerator's beta release of Titanium, their open source Adobe AIR killer. This was one of my first big product launches at Page One so naturally the first time I was able to put all my newly acquired social media skills to the test. Normally with PR launches you just target three communications channels: media, bloggers, and analysts. For the launch of Titanium we targetted seven different communications channels. While we went after the traditional big three, we did it in a much different way than most PR agencies. Page One is big about not spamming reporters and bloggers, but instead creating long-term relationships and starting conversations. This is what social media is about too - transparent conversations. By integrating social media techniques into our launch plan we were able to ignite existing online communities and use personal targeted outreach to secure 12 media briefings in the weeks before the launch, share embargoed launch materials with every publication on our top 20 list plus many more, secure 44 unique stories on the day of the launch, increase the Appcelerator Twitter followers four-fold, hit over 10,000 unique views to our vision video and screencasts in the first couple days of the launch and pull off a 3,500% increase in website traffic to the "money pages" on the Appcelerator site (product demos, downloads, product FAQ). If your interested in how we were able to do this, I give a run down over on the Page One blog. This launch demonstrates how important social media is becoming in even the most traditional and old school PR services.

My social media team was also recently brought on board to help Cisco with their latest Developer Contest. Cisco has become very focused on trying to promote the network as a platform and by soliciting developers to create applications on top of their Linux-based Application Extention Platform, running on one of their most popular and widely deployed routers, they are hoping to use the power of crowdsourcing through outlets like Twitter and Facebook to further extend the functionality of their platform. My colleague, Bret Clement, and I have recently noticed the use of contests by a lot of big corporations who are attempting to broaden their communities. In addition to Cisco, Bret outlines some of the things SourceForge, HP and Dell are doing over on the Page One blog. We are still helping out with the Cisco contest, I will have more social media updates as I learn more.

I'm still finding time to have fun over in the SF office. We recently put together a holiday video of the Page One staff singing (and some of us yelling at the top of our lungs) christmas jingles to the horror of every reporter, analyst, VC and client who received the link in their inbox. Enjoy :) and happy holidays!

Social Media is Taking Over the World

Last night Lindsay and Sarah came over to my humble abode to eat sushi (from Osome on Fillmore, our fav take out spot) and watch the election results roll in. I thought the TV coverage was pretty boring and quiet lacking - in fact I think I was driving Lindsay crazy as I scrolled through every network. My immediate reaction, once Lindsay pried the clicker out of my hand, was to turn on my laptop and check out my slew of "social mediaesque" sites to see what was going on. Twitter and FriendFeed were out of control with election tweets and posts. YouTube had great user generated videos. Hulu was featuring all the SNL election videos. Facebook had a very cool voting poll. I got way more out of my online election experience than from the network coverage. This definitely says something about social media's impact on the mainstream.

This morning when I scanned my Goog Reader to see how the propositions were doing (specifically Prop 2 - I am worried about the chickens, I don't care how much I have to pay for eggs...) I was shocked by the number of social media/election posts. These two, in particular, are pretty good:

BusinessWeek - The Vote: A Victory for Social Media, Too

ReadWriteWeb - Obama's Social Media Advantage

Social media definitely played a big role in this election.

My colleague, Craig Oda, wrote a pretty interesting post about social media today too. He wrote about Google's use of social media techniques to support the launch of their Chrome browser. We worked with Google to help them attract developers to their Google I/O conference in May and got a pretty good taste for how the Google PR machine works. The launch of Chrome was very interesting to observe too - within 60 days of the beta release of this new browser, there were 450,000 blog postings that mentioned "Google Chrome." This is a shockingly high number that contributed to high visibility on video, blog, and web search engines. The new browser quickly shot to near the top of results for searches on "browser" in YouTube, Google blog search, Google web search, and MSN search....oh and by the way, it's still only in beta.

Google being at the cutting edge of social media is really of no surprise, but couple that with the mainstream (my mom is now on Facebook and my dad just set up a Twitter feed) and things are really going to start getting interesting.

Wine for Obama and McCain

This morning on the short walk from my apartment to the cable car I was accosted by all sorts of election volunteers and picket sign holders. While these guys make most people squirm and head in the opposite direction, I love chatting with them and hearing their views and opinions. Luckily this weekend I read up on all my proposition literature and educated myself to the best of my abilities in preparation for tomorrow's election. Hope you did too.

While a lot of the issues this time around are very serious, I wanted to point out a fun campaign that Wine.com is running this week. They are featuring promos on All American Wines - when you complete your order and check out you have the option of casting your vote for Obama, McCain or Undecided. Normally I try to avoid pimping my clients on my personal blog, but thought this was worth pointing out due to the social media forces at work. It will be really interesting to see how Wine.com's poll results compare to the national election results on Wednesday. Are wine drinkers more likely to vote for Obama or McCain?